SOCIAL MEDIA AND MARKETING MANAGER THAT BELIEVES IN THE POWER OF AUTHENTIC STORYTELLING.
I’m always asking myself one question: How can my work connect with our audience’s emotions? I create campaigns that make people feel seen by brands - something they actually want to share with friends and family in their DMs or IRL. I want consumers to think, “they get me and they hear me.”
To me, the human connection is what produces results on social media and my work has proven that hypothesis true.
Below are my daily marketing mantras. Now let’s chat and find out how we can tell your story together!
WHO ARE WE? A brand should never just be a logo. What makes it tick? Where do we want to go? I believe in showing the ethos of a company on social media. Nobody can talk about a brand better than those living its lifestyle.
BE REAL: Whether it is through social media, content creation, partnerships, or new product development, I use the human experience to tell stories that resonate with consumers. My goal is to always expand reach, while remaining genuine and relatable.
KEEP MOVING FORWARD: Success should never dictate what is next. How do we as a brand want to grow in the world? How can we grow with changing trends and new consumers? How can we take our next steps?
RESEARCH: It’s no secret that the world is changing. How do we want history to remember us? What can we bring to the table that our competitors are not?
PUSH LIMITS: After we climb the mountain, how can we get to the sky? Only we limit how we can get things done!
FUEL MOVEMENTS: Everything we put on social media has the power to change somebody’s viewpoint. How can we have our consumers interact with us to create movements together?
TEAM PLAYER: I love to understand why we are telling a story and why a brand believes in a product/campaign. I make this passion come to life for our team. I make sure every team from sales to brewing has their story heard.
