Concise and impactful
Relatable. Unique. Shareable. Timely.
These are the 4 key ingredients I put into every reel that I produce for a brand. As the social landscape moves towards video centered efforts, I have created reels that are based off cultural and analytical brand moments, which guarantee that we can gain access to new consumers while still sharing the culture that returning consumers love.
Blue Point Brewing Reels:
Promotional campaign for Blue Point Brewing’s largest event, Cask Fest, telling the story from past to present to sustain brand loyalty and excite new consumers.
Even when promotional, an asset should be organic to the platform
Trade Program video shot and edited within an hour for Blue Point